About us

Our vision

Our aspiration is to create the perfect everyday essentials. Locally made here in the Netherlands we can assure our clothing is crafted from the highest quality materials, made in a socially and environmentally responsible way. 

JOIA is all about happiness, enjoying the small things in life and letting that feeling resonate. Therefore, we believe in knowing the story behind the clothing we wear, how they're made and where the originate. We're passionate about creating quality clothing that one can wear with a smile.

At JOIA, every piece of clothing is made by individuals with a refugee background who have found a new start here. We believe in more than just fashion. We believe in making a positive impact—with every purchase, you’re supporting a brand that believes in doing things the right way. Ethical, responsible, and always focused on the bigger picture.